The search engine optimisation (SEO) service from Teckna includes:

• Reviewing the website with you to discuss your aims, what is achievable and what work is required. If we believe your aims cannot be met or your site is not suitable (i.e. Flash based site), then we will tell you and no charge will be made
• Determine the key phrases we will aim to be found on. These will be based on your view of the industry segment you are in, how you want to be found
• Your phrases are then optimised by reviewing them against what is actually being searched on. This is completed based on our database of "searches" that covers all the major search engines
• The site will updated and optimised there may be some changes to content and layout but these are all agreed with you.
• The site will be submitted to the major search engines using the chosen phrases
• We will use our "site traffic booster" to jump start your site by linking to it with your key phrases. (please be aware that in general an existing site will take longer to change ranking than a brand new site)
• Your site and its placement in the search engines will be reviewed after 30,60 and 90 days
• A further quarterly / six monthly / yearly service is available

The Myths

• MYTH:  All I need to do is add META tags and submit my site to a million search engine indexes and directories.
  FACT:  Without competent search engine optimisation you are destined to be search engine fodder. Each search engine requires a different level or type of optimisation and these can change every few months!
• MYTH:  Submitting your site to countless search engines every month will make you succeed.
  FACT:This does not work, the top 5-10 search engines control over 95% of all the searches made and some of those top 10 will blacklist your site following too many submissions. The remaining 5% of the search engines will not provide you with enough relevant traffic to your site.
• MYTH:  If I pay a lot of money my site will be found tomorrow.
  FACT:  The top search engines take at least 4 weeks before they recognise your site and the majority can take up to 90 days and this needs monitoring to ensure your site is found with the phrases your require.
• MYTH:  Paying money guarantees success.
  FACT:  This cannot be true. An example is our industry. Google returns 14 million results when you search on "website design". If each of those used the generic search engine submission to be found , how can each one be found at the top of the rankings?

The Proof

• Harlow Truck Centre
• Ranked 1st for last 18 months and has regular search engine optimisation and search engine placement work to ensure they stay there
• Their business is the truck business, when fleet operators have their trucks running through Harlow, they want their business
• Their requirement was to be found via MSN Search - 'harlow truck repair' or Google Search - 'harlow truck repair' (click to test) and are now number one.
• Visit their site www.harlowtruck.co.uk

• Van Hire London
• A recent site designed and created by Teckna which included search engine optimisation and search engine placement.
• Their business is providing vans with drivers to do removals or deliveries. The unique selling point is that they provide the driver, so all you have to do is load your goods. The confusion they suffer is people trying to search for just a hire van.
• Their requirement was to be found via a number of phrases, one being 'vans with drivers' (click to test) and are now number one in Google.
• Visit their site www.vanhirelondon.co.uk

What it is

A managed search engine marketing service for guaranteed listings of your website advert in the sponsored search results for chosen keywords and phrases in major search engines (Google, MSN, Yahoo, AOL, Ask Jeeves + more).

The managed search engine marketing service is available to new and existing Teckna customers, as well as customers with a website hosted elsewhere.

It's quick, it's easy, and it works ...

You will reach your customers at the precise moment they are looking for your product or service, and you only reach people interested in what you have to offer. Instead of looking for an audience, you've got an audience looking for you!
Pay per click advertising (such as Google Adwords) is the most cost-effective online advertising available today.
Read more about how search engine marketing works

What you get

• Setup: Initial setup of campaign and advertising copy
• Keywords: Identification and selection of highly relevant, popular and good value search keywords and phrases to target
• Fine Tuning: Ongoing fine tuning for relevancy and performance
• Maintenance: Ongoing monitoring and adjustment for optimum performance and value
• Reporting: Monthly reporting and click fund monitoring
• Measuring: (optional) Conversion tracking allows you to closely monitor the results of your advertising

What it costs

Trial Campaign

If you are not entirely sure that search marketing is right for your business, why not start with a low cost no-risk trial campaign. With no on-going committment, this is the perfect way to understand the power of search engine marketing. All inclusive cost starting from £199 includes set up, advertising and management fees. Just give us a call on 0870 922 0904, or complete the contact form available here and we will contact you.

Make your Website More Successful with Google Analytics

Information is power - and knowledge of what visitors do (or don't do!) when they get to your website is key to understanding how to improve your results online.

Google Analytics is a powerful online tool that tracks much more detailed information than you can get from your website statistics package, and in a format that is easy to understand.

Google Analytics itself is free to use, all that is needed is a one-off setup and configuration on your website pages to start tracking visitor data.
If you are considering a website re-design, we would definitely recommend that you set up Google Analytics on your existing website to see how visitors behave with the existing layout and information. This information will be invaluable in making sure that your next website will be even more successful.

What can Google Analytics show me?

• How a visitor found my site (through a search, direct, via Google/Yahoo/AOL, through a ppc campaign etc).
• What pages did they look at
• How long did they spend on my site?
• What page did they land on?
• What page did they exit from?
• What links/buttons did they press?

What do I do with the information?

• what searches/keywords leads to a sale or enquiry - pay for and optimise your site for these
• what searches lead to nothing - don't bother with these
• what pages are the most popular - this is the content they like and get noticed, did you realise this?
• what pages does no one look at - do they contain important information that you wanted them to see?
• what links and buttons do they click - and which don't they?

Costs

The Google Analytics software is free to run and use, but first your website needs to be 'tagged' with special code and the online software configured. Teckna will do this for a one-off fee:

up to 5 pages - £99
up to 10 pages - £149
over 10 pages - POA